For years the automotive industry has been spending tens of thousands of dollars in formulatic advertising methods such as radio, tv, and newspaper. Digital Signage today reports that the industry has found a new face in with digital and the big players are jumping in the pool. Volkswagen, Audi, Jiffy Lube, Chyrsler, and BMW to name a few. Within the last year the industry shifted their advertising methods and embraced digital for a more interactive, visual experience to attract customers. Although radio is still an attractive medium for local auto dealers, but in a metropolitan area like Los Angeles you are broadcasting to a wide area but your message may not reach the locale surrounding the dealership or store. This is what attracts dealers to digital signage in specific locations near their showrooms.
Digital Media allows customers to engage and interact. This provides a much better experience for customers and advertisers are yielding better results. Soon to come is a digital projection similar to a holographic image. Here we go.
For more on Digital Signage, check out www.tpgmarketing.com.
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